Wonders on Tmall
Moda
Wonders is a Spanish footwear brand with a strong presence in its market and an in-house website built on PrestaShop.
View caseA dedicated Account Manager and our official connector to the marketplaces: catalog, stock, price and orders synchronized in Europe and Asia, with the margin always in view.
The problem
Commissions, returns, logistics, and retail media eat into margins if the channel is not selected and managed strategically. And a poorly prepared catalog destroys conversion before it even begins.
What's included
Channel analysis by country: commission, competition, catalog fit, and logistics costs.
Product listings, attributes, and images by market, with duplicate and variant control.
Pricing strategy by channel, inventory management, and the choice between in-house logistics or marketplace logistics.
In-channel campaigns optimized by net margin and Buy Box share.
A dedicated Account Manager working as an extension of your team, on top of B2X, our official connector with marketplaces. You decide the strategy; we handle the day-to-day operations.
Dedicated expert
Someone who knows your catalog, your margins, and your sales calendar.
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Official B2X connector
Catalog, stock, prices, and orders synchronized across every channel, without spreadsheets.
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Grow without enlarging the insole

Access Alibaba's cross-border marketplace with Ecommedia. We set up and operate your Tmall Global store with our team in Asia, with no security deposits or marketplace commissions (except in regulated categories).
No company or deposits in China
We sell through our Hong Kong subsidiary as the Merchant of Record. You invoice a Spanish company, including VAT, and collect payment in Spain.
Store and content in Chinese
Product listings, internal SEO, CPC advertising, and customer service in Mandarin, managed by our team in Asia.
Logistics and customs handled
You ship to our hub in Spain and we take care of the import, delivery, and any issues. Everything through a single point of contact.
Connected channels

01
Expected margin by marketplace and country, including full cost.
1 week
02
Attributes, content, and prices ready for the chosen channel.
1–2 weeks
03
High, with stock integration and logistics flow validated by real orders.
2 weeks
04
Retail media, catalog expansion, and launch in the next country.
Newspaper
Three brands selling on more channels without losing control of margins.
Moda
Wonders is a Spanish footwear brand with a strong presence in its market and an in-house website built on PrestaShop.
View case
Moda
From your ERP to China with a catalog tailored to Chinese consumers
View caseWant to see more real-life cases?
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Feasibility analysis by marketplace and country with actual logistics costs and commissions.