/marketing /paid-media

Paid Media Agency

Paid Media measured by margin, not impressions

As a Paid Media agency, we manage Meta, Google, and paid social with a single metric in mind: how much margin each euro invested in each market generates. Account structure, creative, and scaling based on objectives agreed with management.

Audit my investment

The problem

Scaling investment without knowing the margins of each market.

The common mistake is optimizing for platform ROAS and discovering at the end of the month that the market with the highest sales is the one with the lowest margin. We work with the real cost: product, logistics, returns, and fees.

  • Account structure by market and funnel stage
  • Maximum CPA calculated on margin, not on transaction value
  • Creativity designed to convert, not to please
  • Progressive scaling: we do not enter a market without validating the previous one

What's included

What we manage within Paid Media

01

Tracking & attribution

Account audit, advanced event configuration, server-side, and consistent cross-platform attribution.

02

Full-Funnel Strategy

Acquisition, consideration, and retention with dedicated budget and creatives at each stage.

03

Creative Testing

Static posts, video, and UGC on a continuous loop, with angle testing and documented learnings.

04

Expansion by market

Sequential rollout by country with country-specific ROAS and CPA targets and saturation monitoring.

Channels

Where we invest and on what basis

Paid social

Demand that does not yet exist: creativity and audience working together to create a market.

Search engines and shopping

Existing demand: capture it at the right cost without cannibalizing organic.

Formats

What the investment looks like in each format

Campaign creatives for feed, stories, and vertical formats

Results that validate the model.

Three accounts where the investment was ranked by margin before scaling.

Campañas de Paid Media Campoluz Enoteca

Campoluz Enoteca Paid Media Campaigns

Bebidas


For your Paid Media campaigns, at Ecommedia we use artificial intelligence as a tool to transform eCommerce product photographs into creative images, still lifes, and videos. Starting from the original images, we deve...

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Campañas de Paid Media Paredes

Paid Media Campaigns for Walls

Moda


For your Paid Media campaigns, at Ecommedia we embrace artificial intelligence as a creative tool to bring new visual settings to life. Through original images and still lifes, we develop compositions that place each ...

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Campañas de Paid Media Lefrik

Lefrik Paid Media Campaigns

Moda


To bring this universe to your Paid Media campaigns, at Ecommedia we focus on creatives where movement, color, and visual composition take center stage. Through different animation techniques, visual games, and dynami...

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Want to see more real-life cases?

View all our projects

/we'll talk

We put numbers on your investment before touching it.

We are sending you an account reading with the market margin and the actual scaling cap.

Certifications and Partners