/Strategy /Internationalization

Internationalization
ecommerce

We scale your brand in new markets with a strategic plan for each market, monthly goals, and financial oversight from day one.

Shall we talk?View real cases

Sobre nosotros

It’s not about selling elsewhere. It’s about building a new, profitable channel.

Expanding an eCommerce business isn't just about running campaigns in another country. It means validating demand, adapting your value proposition, implementing specific initiatives, offering local payment methods, and understanding the local shopping culture.

Our approach combines:

  • Financial feasibility analysis
  • Three-year plan with monthly objectives
  • Technical implementation on Shopify
  • Local performance marketing
  • Unified Business Intelligence

We use a structured methodology that integrates strategy, marketing, and creativity into a single process.

Structured Go-To-Market Strategy

We do not apply a generic strategy for all countries. We design a market-specific Go-To-Market plan based on the four phases that structure our methodology.

PHASE 1

Feasibility study

  • Market and competitive analysis
  • Pricing and margin policy
  • Logistics and tax capacity
  • Technical platform audit
  • Unit economics validation
PHASE 2

Strategic plan

  • Revenue target by market
  • Estimated monthly investment
  • Target ROAS
  • Break-even point
  • Progressive scaling
PHASE 3

Implementation

  • Full localization (not a literal translation)
  • UX adaptation, checkout and payment methods
  • Tax and logistics setup
  • Paid Media activation
  • Tracking and BI
PHASE 4

Optimization and Scaling

  • Quarterly KPI review
  • CPA and conversion improvement
  • Gradual increase in investment
  • Expansion into new countries

Monthly targets by market and channel

We don’t work with abstract annual targets. We set monthly sales objectives by market and channel. That same precision guides all our planning.

We plan:

  • Target monthly revenue
  • Estimated monthly investment
  • Expected ROAS
  • Sales distribution by channel (Social Ads, Google Ads, Email Marketing)

Our predictive models account for seasonality and project sales based on historical criteria, customer retention, and growth.

Sales target planning by market and channel

Promotional calendar tailored to each market

Not all promotions work the same way in every country. We design an annual commercial calendar segmented by market, which includes:

  1. Analysis of seasons and local events
  2. Segmentation by country
  3. Definition of objectives by action
  4. Selection of appropriate promotions
  5. Implementation of the calendar
  6. Evaluation of results

We combine:

  • Global cross-functional initiatives
  • Market-specific initiatives
  • Tactical performance campaigns
  • Branding initiatives
Commercial calendar segmented by market (Spain, France, Germany, Japan)

Localized Paid Media Execution

Internationalization is not just translating ads.

We locate:

  • Channel strategy
  • Campaign structure
  • Creatives
  • Messaging
  • Value propositions

We adapt copy, creative angles, and value propositions to the cultural nuances of each market.

Because the same product doesn't sell the same way in Germany as it does in France or Japan.

Resultados que validan el modelo.

Tres marcas que abrieron mercado con los números por delante.

Fluchos: estrategia internacional

Fluchos: International Strategy

Moda

Fluchos is a Spanish comfort footwear brand with a highly recognizable identity and a solid base in the domestic market.

View case
Arcos: crecimiento internacional

Arcos: International Growth

Industrial

Arcos is one of the most recognized knife brands in Spain, headquartered in Albacete, with a history of almost three centuries.

View case
Vesica Piscis Ads

Vesica Piscis Ads

Moda

Vesica Piscis Footwear Vesica Piscis Footwear is a vegan, fair-trade, organic, recyclable, and sustainable brand specializing in the production of footwear and accessories. Its products are recycled and recyclable, fe...

View case

Want to see more real-life cases?

View all our projects

/we'll talk

We put numbers on your investment before touching it.

We are sending you an account reading with a market margin and the actual scaling cap.