Luxenter on Tmall

Luxenter is a Spanish jewelry brand with an extensive network of retail stores and an online store on Shopify. Its contemporary designs and affordable prices meet the demand for jewelry and accessories in China.

Jewelry requires special attention in product listings: materials, finishes, dimensions, certifications, and images that convey quality. On Tmall, all of this must also be adapted to the platform's language and categories.

Luxenter wanted to enter China without overburdening its team or creating a second catalog to maintain, and it wanted to do so quickly, with a short timeline and without the project dragging on.

We worked with our Tmall Distribution service, which allows us to tailor the collaboration model to each brand with a level of flexibility that fixed-scheme providers cannot offer. Our team in Taipei and Hong Kong has firsthand knowledge of Chinese consumers.

• Integration in under 60 days: connection with Luxenter's Shopify store, whose current catalog forms the basis of the Tmall listing.
• B2X as PIM and bridge to Tmall Global: enriches the information and synchronizes it.
• Smart mapping of jewelry-specific categories and attributes.
• Product listing optimization: content, translations, and images adapted for China.
• Market adaptation: selection of collections and messaging that resonate with Tmall consumers.

Each brand has a dedicated account manager who supports the launch and day-to-day operations.

Luxenter's catalog is connected and published on Tmall Global.

• <60 days Complete integration, from kickoff to published catalog.
• 160 Optimized hero products (SKUs).
• 3,500+ Products uploaded to Tmall Global.