Wonders on Tmall

Wonders is a Spanish footwear brand with a strong presence in its market and a dedicated website built on PrestaShop. Its product, with design and care, has real potential in a market like the Chinese one. 

Opening up China usually holds back brands for the same reason: logistics, stock at destination, returns, customs clearance and a new channel that needs to be managed without its own resources there. 

Wonders wanted to reach the Chinese consumer with everything in its catalog, without decentralizing stock, without taking on the risk of returns and without overburdening its team. In addition, the product information on its website was not prepared for the format, the language, or the requirements of Tmall Global. 

We work with our Tmall Distribution service, which allows us to adapt the collaboration model to each brand, with a level of flexibility that you won't find in a closed scheme. Our team with a presence in Taipei and Hong Kong knows first-hand the Chinese consumer. 

A distribution model designed to sell in China easily 

With the Ecommedia distribution model, Wonders can connect its entire catalog to Tmall without taking on the complexity of operating in China: 

• No stock localization: the product does not need to be stored in China at the brand's expense. 

• No returns for the brand: our subsidiary in China is responsible for liquidating all the product returned through secondary channels. 

• No customs clearance: Wonders sells the product to our company in Spain and we export it. 

• Monthly settlement: we pay for all sales executed, with a simple and predictable cycle. 

What we have 

• Connection with the Wonders website in PrestaShop: we take the catalog from your store as a data source. 

• B2X as PIM and Tmall Global integration: standardizes, enriches and publishes the information on the platform. 

• Smart category mapping to make the catalog fit into the Tmall structure. 

• Product page optimization: content, translations and images tailored for the Chinese buyer, starting with the top 40. 

• Assortment adaptation for the market and ongoing review with the brand team. 

Each brand account has a dedicated account manager who supports the launch and day-to-day operations. 

• Catalog of Wonders connected to Tmall Global without duplicating the management. 

• Top 40 products optimized on Tmall. 

• All the SKUs from the catalog uploaded to Tmall Global. 

• A channel in China without stock in destination, without returns or customs procedures for the brand.