Porronet on Tmall

Porronet is a footwear brand based in Elche, a leader in Mediterranean-inspired sandals with decades of experience manufacturing and distributing footwear. A product with its own character that appeals to Chinese consumers who are increasingly interested in European brands with a history.

Selling on Tmall Global is not just about uploading photos and prices. It requires adapting every product listing to the Chinese market: categories, attributes, translations, images, and messages that meet what consumers are looking for on the platform.

Porronet manages its catalog in its ERP and needed a way to transfer it to Tmall without duplicating work or making mistakes every season.

We worked with our Tmall Distribution service, which allows us to tailor the collaboration model to each brand with a level of flexibility you won't find in a rigid package. Our team with a presence in Taipei and Hong Kong knows the Chinese consumer firsthand.

• Direct integration with Porronet's ERP: the catalog, stock, and updates flow to Tmall without manual processes.
• Our B2X connector, which acts as a PIM and as a bridge to Tmall Global: centralizes, enriches, and publishes the information.
• Smart category mapping: each product is assigned to the correct Tmall category and attributes.
• Product listing optimization for China: translation, content enrichment, and adapted images.
• Market adaptation: adjusting the assortment and positioning to what works on the platform.

Each brand has a dedicated account manager who supports the launch and day-to-day operations.

Porronet's catalog is connected and published on Tmall Global.

• -36% Reduction in product upload time.
• 200 Product listings optimized for Tmall.