Fluchos: International Strategy
Moda
Fluchos is a Spanish comfort footwear brand with a highly recognizable identity and a solid base in the domestic market.
View caseFirst the plan. Then the investment.
Global Growth, international expansion, Asia 360, and strategic consulting. We decide where to grow, with what margin, and in what order before spending a single euro on channels. Every project starts with a feasibility study and ends with a measurable plan.
How we approach strategy
Growth isn't about selling more. It's about selling profitably.
Many brands enter new markets or increase investment without knowing which country, product, or channel sustains profitability. We start with the numbers: unit economics, operational capacity, and a North Star Metric agreed upon with management.
- Feasibility study before any investment
- 3-year plan with objectives by year and by market
- Catalog ranked by profitability and sales
- We only move forward if the numbers work out.
Four specialties
Choose the starting point. We’ll draw up the plan.
/strategy/global-growth
Global Growth
Our growth methodology: strategy, technology, and operations connected in a 3-year plan with weekly reviews.
- · Three-year eBusiness Plan
- · Monthly targets by ROAS
- · Integrated team, not a vendor
Internationalization
We open each market as a profitable channel: feasibility, Go-To-Market, logistics, taxation, and country-by-country local adaptation.
- · Feasibility study
- · Go-To-Market plan by market
- · Monthly objectives and unified BI
Asia 360
Local team, in-house offices, and a logistics hub in Hong Kong to sell in China, Japan, Korea, and Taiwan in less than 60 days.
- · In-house team and offices
- · Logistics hub in Hong Kong
- · China, Japan, Korea and Taiwan
Strategy
Business diagnosis, technical audit, and financial projection before investing more. We only move forward if the plan is profitable.
- · Feasibility study
- · 3-year financial projection
- · We only move forward if it's profitable
How we join
a project
01
Feasibility study
Requirements gathering and current business analysis: historical sales, margins, operational capacity, and competition.
1 week
02
Audit and diagnosis
Platform, tracking, complete funnel, and acquisition and retention frictions before proposing anything.
2–3 weeks
03
Strategic plan by market
Priority markets, hero products, annual targets, and North Star Metric approved by management.
1 month
04
Execution and monitoring
Weekly operations, monthly management, and semi-annual strategic review with financial analysis.
Continued
Plans that are fulfilled in real markets.
Three brands that grew with a plan in place: prioritized markets, modeled investment, and constant profitability reviews.
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View all our projects/we'll talk
Before investing more, we validate whether your growth is profitable.
Schedule a strategy meeting and receive an initial market and product feasibility assessment.
Thank you, we will respond within 24 business hours.