Thinking Mu in Asia
Moda
How we manage the e-commerce of a sustainable fashion brand in Japan, South Korea, Taiwan, and Hong Kong with the Asia360 e-commerce plan
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/strategy
/Asia 360
Your eCommerce in Asia in less than 60 days
E-commerce Internationalization in Asia
We design, implement, and manage your expansion in China, Japan, Korea, and Taiwan with a local structure, a logistics hub in Hong Kong, and a localized strategy led by native teams.
OUR PRESENCE
We don't operate in Asia from Europe. We're on the ground.
We have a physical structure and local team in Hong Kong, with an operational presence in China, Japan, Taiwan, and South Korea
Spain
C. Pont dels Ortissos, 9, 03202, Elche (Alicante) Spain
Taiwan
101, Nanjing E Rd., Sec. 2 9th Floor, Zhongshan Dist. Taipei, Taiwan
Hong Kong
663 King’s Road, 26th Floor, Unit 2611, North Point, Hong Kong
More than 26 professionals across Europe and Asia.
ASIA TEAM
ANDRÉS RODÉS
Business Development Manager
DIANA WU
Asia Area Manager
SOOHYEON LIM
Korea Ecommerce Specialist
YUKA ASANUMA
Japan Ecommerce Specialist
WHY ASIA?
Asia is not the future. It is the present
APAC accounts for 57% of global B2C e-commerce
Not all promotions work the same way in all countries.
- Evolution:
- 2013–2018: sustained growth before COVID
- 2022: APAC accounts for 57% of the global market share
- $3.323 trillion USD in B2C ecommerce sales
Focus on the Asian Tigers.
We prioritize markets with high purchasing power, high digital penetration, and operational stability.
Main markets:
CHINA
JAPAN
SOUTH KOREA
TAIWAN
- Profile:
- High GDP per capita
- High mobile penetration
- Mature digital consumer
- We select the market based on:
- Logistics capacity
- Average ticket
- Product type
- Scalability potential
The front door to Asia
Our Hong Kong hub is the operational base for the regional expansion and internationalization of e-commerce businesses.
1.
Strategic location
Access to mainland China and marketplaces such as Tmall and JD
2.
Duty-free port
No import/export duties
3.
Specialized logistics
Cross-border e-commerce warehouses with fulfillment, QC, and value-added services
4.
Speed
Mainland China in 24h Northeast Asia in 2 days Southeast Asia in +3 days
We do not depend on third parties. We operate from within.
Complete Asia entry structure.
From validation to continuous monitoring. This entire process is underpinned by our Global Growth methodology, ensuring that expansion is not only fast, but financially sustainable in the long term.
Structured process
Your e-commerce business in Asia in less than 60 days.
PHASE 1 Validation
- Feasibility Study
- Market Analysis (JP / KR / TW)
- Logistics Model Definition (Direct Mail / Consolidate / Warehouse)
PHASE 2 Strategy
- 3-year strategic plan
- Definition of sales and ROAS targets
- Identification of Hero Products
- Progressive expansion framework
PHASE 3 Implementation
- Technical implementation
- Logistics integration and gateways
- Cultural and commercial adaptation
PHASE 4 Launch
- Go Live
- Paid Media Activation
- First Promotional Calendar
PHASE 5 Monitoring
- Weekly operational meeting
- Monthly review
- Semiannual strategy
- Continuous optimization
We don’t launch and disappear. We operate and scale.
Services offered
Real market execution with a local team.
Address
- Strategic plan consulting
- Weekly KPI monitoring
- Monthly sales target analysis
Paid Media
- FB / IG Ads
- Local campaign management
- ROAS-focused optimization
Operations
- Translation and cultural adaptation of web content
- Product listing management (up to 100 initial items)
- Customer support (social media, email, and phone)
- Daily order preparation
- Quality control
- Returns management
SEM
- Google Ads Management
- Adaptation to local search engines (Yahoo JP / Naver if applicable)
- CPA and conversion optimization
Creatives
- Banner adaptation to local language and culture
- Market-specific creatives
- Assets for FB / IG / SEM
Culturally
adapted Paid execution.
We don’t translate ads. We localize strategy, creatives, and channels.
ASIA360
- Specific creatives
- Banners by marketing campaign
- Cultural adaptation by market
Social media advertising
Search engine advertising
ASIA360
- Yahoo JP
- Naver (Korea)
- Line Ads
Every country has its own digital ecosystem.
Commercial calendar adapted to Japan, Korea, and Taiwan.
Weekly planning, synchronized with local events and key dates
- We identify:
- Channel strategy
- Campaign structure
- Creatives
- Messaging
- Value propositions
- Seasonal Analysis
- Promotional Activities by Country
- 11.11 / Singles Day Campaigns
- Specific Cultural Events
We don’t replicate the European calendar. We design the Asian one.
Logistics model tailored to the average ticket. Three structures based on AOV
1.
Bounded Warehouse
- AOV ~$100
- Stock located at our hub in Hong Kong
- Delivery in 1–3 days in APAC
- Volume optimization
- Ideal for scaling and promoting Hero Products
“Structured expansion strategy”
Results that validate the model.
Three projects with a real structure in Asia, no intermediaries.
Wonders on Tmall
Moda
Wonders is a Spanish footwear brand with a strong presence in its market and an in-house website built on PrestaShop.
View case
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View all our projects/LET'S TALK
Asia accounts for 57% of global e-commerce. Your e-commerce business in Asia in 60 days.
If your brand has potential in Asia, we’ll validate it with you.
Thank you, we will respond within 24 business hours.