Paid Media Campaigns for Walls
Founded in 1954 in Elche (Alicante), PAREDES is one of Spain's historic footwear brands. What began as a company specializing in men's footwear evolved into a benchmark for sneakers during the 70s and 80s. Over time, the brand has successfully reinvented itself and expanded its collections, incorporating safety footwear, trekking, and sneaker lines that combine tradition, innovation, and functionality.
For its Paid Media campaigns, at Ecommedia we use artificial intelligence as a tool to transform eCommerce product photographs into creative images and still lifes. Starting from these original photographs, we develop the concept and creative direction of each piece, defining settings, environments, and compositions tailored to the personality of each collection. A process in which we combine creativity, design, and technology to bring new visual universes to life, keeping the product as the protagonist and enhancing its differentiating attributes.
Each category allows us to explore a different creative universe. From retro and nostalgic environments that evoke the essence of its most classic sneakers, to industrial settings that reflect the resistance and protection of its safety footwear. For the trekking collections we recreate natural landscapes and compositions that convey adventure, while the sports sneakers take center stage through fresh and dynamic images focused on comfort and movement. All this accompanied by graphic resources that help highlight the features of each model in a clear and attractive way.
Finally, we adapt all these creatives to the different formats of the Paid Media platforms, ensuring a coherent, attractive, and optimized visual communication for dissemination in the different digital campaigns.
Creativity you can see and what they sell.
Content, photography, and campaigns designed to make your brand stand out. Real creative projects, from idea to results.
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