La empresa
Arcos is one of the most recognized cutlery brands in Spain, headquartered in Albacete, with a history spanning nearly three centuries. A name with prestige, quality products and an established presence that now needed to translate into online growth.
The challenge
A brand with so much history competes in a market where price and comparison are constant driving the pace. Arcos was looking to maximize its digital investment and open new markets without neglecting its main one, Spain.
There was to decide where to start, how to adapt the message to each country and how to measure the return from the first day.
The solution
three markets, three strategies
We developed a roadmap by phases with the Global Growth methodology, starting with the market where we had the greatest leverage and scaling with data.
-
France: first market of the strategy. Complete localization of messages and creatives, acquisition and remarketing campaigns with defined ROAS objectives from the start.
-
Spain: main market of the brand. We reorganized the investment to compete better in a very tightly priced environment, strengthening brand value and retention.
-
United States: recent market entry, with a test-and learning approach before scaling the investment.
All work is managed with a dedicated team of strategy, Meta Ads, Google Ads, creativity and design, and with weekly alerts on ROAS, CPA, and frequency.
Results in
-
France: online sales growth of +47.5% in 2026 over 2025.
-
Spain: + 10% ROAS improvement 2026 vs 2025 and + 40% year-over-year revenue increase.
-
United States: first sales and audience learning in Q3/2026.
-
A more efficient investment structure across markets.
Más proyectos
