SEOMONEY: How to Measure SEO ROI

SEO Money is the business intelligence tool developed by Ecommedia to calculate the economic value of organic positioning. It cross-references data from Search Console and Google Ads and shows how much it would cost to obtain through advertising the traffic that arrives organically.

Standard SEO reports show rankings and visits, but not their economic value. Knowing that a website has reached the fourth position for a search does not indicate whether that improvement has an impact on the business.

SEO Money assigns to each organic click the cost per click that the same search would have in Google Ads, with a low and a high estimate. The monthly sum reflects the advertising savings generated by SEO and allows you to compare its performance with that of paid campaigns.

• Monthly comparison: organic clicks and their economic value, month by month and compared to the previous year.
• Evaluation by search: clicks, position, and value of each keyword, to prioritize work where the return is greater.
• Ranking evolution: monthly average position of the main keywords.
• Sales estimate: in online stores, revenue attributable to organic traffic based on the channel's conversion rate and the average ticket.

SEO Money is part of the monthly monitoring of Ecommedia's SEO projects. The data is updated from Search Console and Google Ads, and its conclusions are incorporated into the report that the client receives every month.

ECOMMEDIA GESTIÓN DE PROYECTOS, S.L. has carried out the project “SEOMONEY: Development of a comprehensive tool for the evaluation of real profitability”, financed by the Valencian Institute of Business Competitiveness (IVACE) within the SME Innovation Projects program (INNOVA-CV), InnovaTEIC action, with funding from the European Union through the European Regional Development Fund (ERDF). Grant amount: €44,426.70.