Mayka Shopify

Mayka is a brand with an online store and physical stores that manages its business with the Avelón ERP. Its website was custom-built and connected to the ERP via a custom middleware. 

The custom platform had fulfilled its purpose, but was starting to limit the business's growth: higher maintenance costs, less agility to launch campaigns and a difficult-to-improve shopping experience. 

Migrating it involved three risks that needed to control: losing organic traffic already established, breaking the synchronization with the ERP and continuing to rely on customers who buy only once. 

We managed the project from start to finish as a single team: 

• Migration to Shopify Plus: new platform scalable, secure and ready for high-volume campaigns. 

• Integration with the Avelón ERP: synchronization of catalog, stock and orders with the new store. 

• Website restyling: new design focused on conversion and on a flawless mobile experience. 

• Successful SEO migration: 301 redirect map, preservation of URLs, metadata and content, and subsequent monitoring to protect its ranking. 

• Club Mayka: loyalty program designed to reduce the percentage of customers from a single purchase and increase repeat purchases. 

• No loss of SEO traffic after the migration. 

• Increase in the conversion rate from 32%. 

• Reduction in customers from a single purchase: from 82% to 64%. 

• Club Mayka: a 211% increase in member acquisition. 

• Less technical dependence and faster speed to launch improvements and campaigns.