Homeflow, SEO software for real estate companies

Homeflow is a tool developed by Ecommedia that connects the real estate agency's CRM with its website and turns each property into pages that Google and AI assistants can find.

When we started working with real estate agencies, we noticed that their websites were not ranking, even though the content was correct. The cause was the connection between the CRM and the website: search filters generate URLs with codes that Google does not index, and the property listings use internal categories such as “House” or “Buy” instead of the terms users use, such as “apartment for sale”.

Our technical team spent a year developing a tool that would solve this bottleneck without the real estate agency having to change its CRM.

1. CRM synchronization: it connects with Inmovilla and other real estate CRMs and automatically updates the properties on the website.
2. Data conversion: it translates the CRM categories into the most searched terms. In Elche, “apartment for sale” records 4,400 monthly searches compared to 1,900 for “house for sale”.
3. Search multiplication: it generates an indexable page for each combination of property type, area, and transaction, also in other languages.
4. AI content: it writes a unique text for each page, which the real estate agency's team can edit.

The integration is carried out through a WordPress plugin. If the real estate agency does not have a WordPress website, we develop it.

A penthouse in the Carrús area (Elche) is a single listing in the CRM. With Homeflow, that property appears in five different searches that add up to 8,850 queries per month:

These are searches by users interested in properties with those characteristics, not guaranteed visits.

Before putting their home up for sale, the owner searches to find out how much it is worth. Homeflow ranks those searches (for example, “home appraisal Elche”) with a free online appraisal service: the owner provides their email and the property details, and the contact goes directly to the real estate agency, without intermediaries.

It also ranks high-intent searches such as “sell house in Elche,” where the real estate agency appears as a specialist in the area.

Assistants such as ChatGPT, Gemini, or Google’s AI mode recommend real estate agencies based on the websites they can read. The pages generated by Homeflow, one for each area and property type with its own text, are the type of content these tools use as a source.

Homeflow is available in two plans:

• Essential: the technology (CRM synchronization, WordPress plugin, and page generation), for real estate agencies with their own SEO team.
• Professional: the technology plus Ecommedia’s complete SEO service: audit, keyword study, content optimization, links, and monthly report