Pinterest Ads, an advertising opportunity

It would be impossible not to mention Facebook, Instagram, Google, or even TikTok when we think of platforms for online advertising. But there is a social network known by everyone that we often do not directly associate with online advertising.

Pinterest is a very attractive social network for publishing our products or services and finding our target audience with Pinterest ADS, in a faster way than we can imagine. The social network has more than 400 million active users worldwide and an advertising reach of more than 200 million. In addition, Pinterest is undoubtedly a source of inspiration for a wide variety of sectors such as fashion, decoration, beauty, or food.

Its collaborative essence makes more than 96% of its users use it to research or get inspiration for future purchases or projects. 87% of them claim that Pinterest has helped them with their purchase and that they acted based on the information they discovered through the social network.

You probably think that Pinterest has the majority of its users outside of Europe, and, although it is a reality that 44% of its traffic comes from American users, today the platform is a well-established reality on the Old Continent; Germany, France, and the United Kingdom already have more than 35 million users, and in Spain there are already more than 14 million unique monthly visitors who seek inspiration and entertainment on the platform.

So, could Pinterest Ads end up being a good platform to advertise my products?

Although its advertising platform is relatively new, it has managed to identify the strengths of its competitors and offer us attractive possibilities to achieve the best results with relatively low competition levels and costs compared to other platforms.

All data and forecasts indicate that 2023 will undoubtedly be a year of many changes in terms of social media platforms and especially regarding paid social. The costs of impressions and clicks on our beloved Adwords and Meta Ads (Facebook and Instagram) continue to skyrocket, and it will become increasingly expensive to advertise on the two platforms that for many years have undoubtedly been our favorites.

It will be very difficult for other online advertising platforms to unseat the two big corporations, but what is very clear is that the time has come to start trying and testing new sources of paid traffic for our e-commerce stores.

A valuable opportunity for your business that at Ecommedia we encourage you to discover.

Little by little we will break down the strengths and weaknesses of the platform, as well as some of our success stories. But if you cannot wait any longer, do not hesitate to request a call with our experts to tell you everything you need to know.

*Data extracted from an interview with Adrien Boter, Country Manager of Pinterest for Ecommerce News