We design the retention strategy based on your business model and execute it with automated workflows: loyalty, product recommendations, and expanding the relationship with each customer.
LTV
metric that governs all automation
Cycle
flows adjusted to the actual repurchase rate
1:1
personalization by behavior, not by list
The problem
Almost the entire budget goes toward acquiring new customers, while the existing customer base receives the same generic newsletter. Poorly planned automation ends up being nothing more than an abandoned cart.
What's included
We choose and set up the email automation tool and integrate your store's data.
We rank the database by value, frequency, and behavior before sending a single email.
We define what journeys exist, with what message and at what point in the buying cycle.
We review the shipments periodically and adjust the offer, timing, and segment based on the data.
Email automation strategy
We identify where customers drop off, which signals predict the next purchase, and which customer journeys are worth building.
We set up word-of-mouth, referral, and social proof systems that turn a good experience into volume and reputation.
Repurchase based on each product's cycle, upsell, and reactivation, with behavioral segmentation and AI-powered content.
We look at LTV, CAC payback, and margin per customer. Opens and clicks are only useful for explaining why.
01
Cohorts, repurchase frequency, and value by segment based on historical data.
1 week
02
Touchpoints, incentives, and the objective of each flow.
1 week
03
Shopify integration, and creation of flows and templates by market.
2–3 weeks
04
Subject line, offer, and timing test with incremental open rate measurement.
Newspaper
Three customer bases converted into recurring revenue.
Repurchase turned into an in-house channel
We replace mass mailings with segmented flows based on the actual repurchase cycle.
Featured results:
“The customer base was already worth money. It just needed to be activated.”
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Post-purchase with commercial intent
Welcome, replenishment, and upselling journeys built on catalog data.
Featured results:
“Automation isn't about sending more. It's about sending at the right time.”
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Multilingual loyalty programs
Recurring customer and referral program replicated in each market with a measured incentive.
Project keys:
“If it doesn't move the LTV, it doesn't count as retention.”
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We analyze cohorts and repeat purchases and tell you which flows generate margin before you build anything.
Certifications and Partners
