UGC for Fluchos in France

How we brought Fluchos closer to French consumers through local content

In an eCommerce internationalization strategy, adapting advertising to the market's language is important, but not always enough. To connect with new consumers, it is also necessary to showcase products from a perspective that resonates with their reality.

With this goal in mind, at Ecommedia, we developed UGC content (User Generated Content) for Fluchos in France, incorporating local creators into the brand's digital advertising strategy.

French creators to communicate the product naturally

Fluchos is a footwear brand that focuses on comfort, design, and quality. In a market like France, conveying these attributes through everyday situations helps complement traditional advertising messages.

To develop the content, we turned to platforms specializing in finding UGC creators, selecting profiles based in France that could communicate naturally in French.

The goal was to produce content designed from the outset for the French audience, avoiding reliance on translations of ads created for other markets.

From product content to real experiences

UGC makes it possible to showcase footwear in more everyday contexts: how it pairs with different looks, how it fits into a daily routine, or which design features stand out when shown in use.

This type of content complements studio photography and the usual assets of an online store, providing a perspective that is closer to the consumer.

It also offers different creative approaches that can be used in Meta Ads campaigns to explore which messages and formats generate the most interest.

The importance of localizing creative content

Working with French creators is not just about getting videos in French. It also makes it possible to adapt expressions, tone, visual style, and the way the product is presented.

At Ecommedia, we understand UGC as a tool within the international growth strategy: a way to develop advertising that is more relevant to each market without losing brand identity.