UGC for Arches in France

Demonstrating product value through local creators

In international eCommerce, a good product description is not always enough to convey its benefits. In certain categories, seeing how an item works in real-life situations can help consumers better understand its usefulness.

This is one of the main reasons we incorporated UGC content into the advertising strategy for Arcos in France.

A content strategy tailored to the French market

Arcos has a long history of manufacturing knives and kitchen utensils. Its catalog includes products for both professionals and cooking enthusiasts.

When communicating these products in France, the creative challenge is to translate their features into easy-to-understand usage situations.

To do this, at Ecommedia, we used specialized platforms that allow us to source content creators in the French market.

Selecting local profiles makes it easier to produce videos in French, with communication and presentation tailored to the audience the campaigns are aimed at.

Showing the product in action

Unlike other advertising formats, UGC allows us to directly show how a product is used.

In the case of kitchen utensils, this opens up creative possibilities related to recipe preparation, cutting techniques, or the everyday use of different tools.

The content can combine visual demonstrations with simple explanations, making the product's features more accessible to consumers who may not yet know the brand.

This approach is especially useful in digital advertising, where the first few seconds of a video are essential for capturing attention.

Local content for international campaigns

Producing videos with French creators allows us to have advertising assets designed specifically for that market.

In addition to adapting the language, we can explore different ways of presenting the products, from practical demonstrations to educational content.

With Arcos, UGC becomes a tool for communicating product value through real-life situations and a narrative tailored to the French consumer.

At Ecommedia, we integrate these types of initiatives into an internationalization strategy in which creativity, local adaptation, and advertising performance measurement work together.