Porronet Ads
Paid Media Campaign
Porronet was founded as an artisan workshop specializing in part of the leather sandal manufacturing process within the footwear industry in Elche (Alicante) in the mid-20th century.
Thanks to its artisan craftsmanship and the quality of its leather, Porronet grew throughout the 1970s. This led the brand to specialize in women's sandals made from high-quality calfskin.
Today, it develops various collections, not only of sandals, but also of shoes, ankle boots, and boots.
At Porronet, the high quality of the materials used is paramount, with most production remaining artisanal in Spain.
1.- Definition of a new image.
2.- Rejuvenation of the target audience.
3.- Niche expansion strategy in summer and acquisition of potential customers in winter.
4.- Study of investment channels, ROAS and CPA capacity.
5.- Creation of Branding and Conversion Campaigns to improve brand recognition and sales.
6.- Daily analysis systems for target audiences and best-selling products.
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