Lola Almagro SS23

The Photo Shoot

For LOLA ALMAGRO's SS23 campaign, we were tasked with creating a photo shoot that was innovative and different from previous ones. The goal was to move away from the Mediterranean setting that had accompanied previous shoots and explore something completely new. To achieve this, we chose a hotel that offered multiple sets and locations, allowing us to experiment with different backdrops and atmospheres. The model selected for the shoot had a strong personality that stood out in every shot, while the use of vibrant colors added a fresh and energetic touch. The result was a summer campaign that evoked the season from a different, broader perspective, creating a collection of striking images full of personality.

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