Vesica Piscis Footwear
Vesica Piscis Footwear is a vegan, supportive, organic, recyclable and sustainable brand specialising in the production of footwear and accessories. Its product is recycled and recyclable, has an attractive, timeless and unique aesthetic and is 100% Spanish made. Its business model is based on the circular economy based on ethical principles that aim to help the economy, people, the environment and animals. Since they have a production to order model, without the accumulation of stock, it allows them to establish a fair pricing policy all year round, avoiding the whirlwind of sales, without discounting.
PROBLEM
Vesica Piscis Footwear was born thanks to a crowdfunding campaign with a very different concept to the rest of the footwear industry with a very specific niche target audience that is difficult to address only in the Spanish market.
SOLUTION
Ecommedia presents an internationalisation proposal at European level focused on markets with potential clients in the sustainable niche with the aim of jointly approaching various countries with greater sales potential.
EXECUTION
- A/B TEST with market research to identify markets with the greatest business opportunities.
- Identification of a logistics partner with preferential prices for the EU and establishment of a competitive international shipping policy.
- Establishment of Branding and Conversion campaigns segmented for each market set.
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