The shoot for the SS23 campaign took place at the Hotel Mercure Benidorm, an avant-garde landmark in the city. Its spacious and bright rooms, exclusive penthouses and duplexes, together with its gardens with swimming pool, pool bar and gymnasium, provided the perfect setting for the session.

Each image captured in this photo shoot reflects the essence of the SS23 collection, highlighting the unique features that characterize it and the evolution of Penelope’s classics highlighting the personality, and elegance that characterizes the brand.