For the SS23 campaign of LOLA ALMAGRO, we were entrusted with the task of creating a photo shoot that was innovative and different from the previous ones The objective was to break away from the Mediterranean environment that had accompanied the previous sessions and seek something completely new. To do this, we chose a hotel that offered multiple sets and locations, which allowed us to play with different scenarios and environments. The model selected for the shoot had a strong personality that stood out in every shot, and the use of vibrant colors added a touch of freshness and energy to the session. The result was a summer campaign that evoked the season from a different and expanded perspective, creating a collection of striking and personality-filled images.