Green Stuff World SEO strategy - ECOMMEDIA - Gestión de proyectos Ecommerce

Green Stuff World

In October 2022, we started with the Green Stuff World project, which was going well as a brand, but they wanted to go to the next level.
So we established a strategy based on 4 markets: Spain, United Kingdom, Germany and France, where we basically established positioning objectives in important keywords and in criteria and long tail keywords to put them in the top search positions within each market.
As well as establishing a high-level LinkBuilding strategy in each of the languages worked on.
Our strategy has resulted in only 1 year later, in an increase of organic traffic by 43% and the ability to go from having 599 Keywords positioned in the TOP 3 to having 707 Keywords.

Green Stuff World is a Spanish company specialized in the sale of modeling and handicraft materials. It was founded in 2012 in Elche, Valencia, by a group of modeling enthusiasts looking to create a company that offered high quality products at competitive prices.

The company has become one of the leading suppliers of modeling materials in Europe, with a wide range of products including fillers, paints, tools, accessories and much more. Green Stuff World is also known for its customer service and commitment to innovation.

PROBLEM

Green Stuff World was a reference in modeling materials in the United States and for its expansion it needed to reach important markets such as Spain, Germany, United Kingdom and France, where it was already selling as a brand but to move to the next level the company needed to position itself with products and types of products that it was already selling massively in the United States.

SOLUTION

In order to solve this problem, Ecommedia proposed in the markets in question (Spain, Germany, United Kingdom and France) a study of criteria according to the products marketed by Green Stuff, whose searches by potential customers were massive. Once these criteria/Keyword were found, we would proceed with the positioning of the website to maximize visits and sales in the target markets/languages.

EXECUTION

Market Research and Selection of Positioning Criteria: In each of the markets, Ecommedia’s SEO department carried out the pertinent studies to determine the most appropriate positioning criteria.
On-Page Optimization and Linguistic Audit: Subsequently and after a language audit of the website, changes were made to the website for maximum optimization of on-page SEO.
Link Building and Search Engine Positioning: a link building process was carried out by landing/criteria to finally get Green Stuff’s website in the top positions in the search engines for the criteria studied.

Through an International SEO strategy based on technical optimization and external link generation, we have increased organic visits and positions in Spanish, French, German and English.

With the International SEO strategy, we managed to position more than 700 criteria in the TOP 3 and more than 2,500 keywords in the TOP 5.