Campoluz

Campoluz Enoteca was founded in 1981 with the aim of providing a wide range of drinks to the national market, through a shop specialising in wines, spirits and delicatessen products.

Managed by professional experts, Campoluz Enoteca has a team of professionals, specialists in providing a personalised and quality service. Professionals who, after having passed rigorous selection processes, receive continuous training. As a result, they have become the benchmark HORECA distributor in the Spanish Levante region.

PROBLEM

In 2019 Campoluz Enoteca decided to start its journey into the world of online sales. Despite having great specialists in the retail sector, the eCommerce project had deficiencies in online marketing, strategy and logistics to obtain exponential growth with the necessary profitability.

SOLUTION

Ecommedia establishes a partnership taking over the co-direction of Campoluz's online project, optimising the online strategy, not only increasing sales, but also optimising the profitability of the project, turning Campoluz into a reference project in the alcoholic beverages sector with a year-on-year growth of more than 300% and an average ROAS of 10x.

PROCESS

1.- Definition of annual turnover and ROAS objectives.

2.- Implementation of Branding and commercial reputation at online level.

3.- Creation of Branding and Conversion Campaigns in Spain, EU and UK.

4.- Creation and implementation of control and results management systems.

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Traffic growth
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Incremento Tasa Conversión
+ 0 %
Incremento Ventas
0 x
ROAS
+ 0 %
Seguidores RRSS

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