Porronet
Porronet was born as an artisan workshop specializing in part of the process of manufacturing leather sandals within the footwear industry in Elche (Alicante) in the mid-20th century.
Thanks to its skilled craftsmanship and the quality of its leather, Porronet grew throughout the 1970s. This led the brand to specialize in women’s sandals made from high-quality vaquetilla leather.
Currently, Porronet develops various collections, not only of sandals but also of shoes, ankle boots, and boots.
Porronet prioritizes the high quality of the materials used, maintaining a significant portion of the production process in Spain with an artisanal approach.
PROBLEM
At the end of 2017, the brand felt the need to undergo digital transformation in order to rejuvenate the brand and establish its own image in terms of target audience, products, and sales channels.
SOLUTION
After a branding and online strategy study conducted by Ecommedia, the key factors were analyzed to provide, in a short time, a rejuvenation of the target audience and, consequently, an exponential growth in national revenue. Currently, the new image and positioning strategy have allowed Porronet to establish itself as a national benchmark in summer footwear.
EXECUTION
1.- Definition of a new image.
2.- Rejuvenation of the target audience.
3.- Strategy to expand the niche in summer and attract potential clients in winter.
4.- Study of investment channels, ROAS (Return on Advertising Spend) capacity, and CPA (Cost Per Acquisition).
5.- Creation of Branding and Conversion Campaigns to enhance brand recognition and sales.
6.- Daily systems for analyzing target audiences and sales products.
+
0
%
Traffic Increase
+
0
%
Conversion Rate
+
0
%
Increased Sales
0
x
ROAS
+
0
%
Followers
